About Us

Cole Workwear Pty Ltd is a proudly Noongar owned and operated West Australian general merchandise, hardware, workwear & safety wholesaler & is Supply Nation certified. Perth businessman Gordon Cole has united with Michael Cima, the founder of Australia's first Indigenous workwear company, to form not only the first Noongar safety company but the first and only Indigenous safety wholesaler in Australia. Drawing on over a decade of leadership in supplying quality Merchandise, Workwear & PPE, Cole Workwear invites distributors across Australia to join it in this exciting journey. Supporting the customer is a paramount objective and to that end Cole Workwear has established a new brand - the Boomerang™ Range,  designed in Australia, for Australians, to bring quality back into your workwear. 



The Leadership Team


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Gordon Cole - CEO

Gordon Cole is a Noongar person who is recognised for his leadership and contribution to Western Australia’s Aboriginal Community. He specializes in Indigenous Services, Coaching, Mentoring and Leadership along with exploring Global Markets expanding outside of Australia. He is leading the establishment of the Noongar Chamber of Commerce.

Prior to establishing G Cole Consulting, Gordon was a Director and the Chief Operating Officer of Kooya Enterprises and previously was the Program Manager for the implementation of the Aboriginal Justice Agreement for the Western Australian Department of the Attorney General (valued at $10.8 million). In this role and others he has supported policy development, established governance structures and frameworks within a whole-of- state context. In the AJA this included a State, Regional level (10) and local level (43 communities) in WA.

He monitored and reported progress to Local and Regional Committees, State Aboriginal Justice Congress, government policy committees and the Attorney General’s Department. Through this work he has developed a very respectable reputation with many Indigenous leaders in WA and Australia.

Gordon also plays an active role in community affairs. He currently occupies and has occupied a number of voluntary positions across various areas including, 


• Member Western Australian Aboriginal Advisory Council
• Traditional Owner Negotiator for the Noongar Nation
• Director South West Aboriginal Land and Sea Council
• Director, Noongar Mia Mia Housing Company
• Previous Chairperson, Nyoongar Sports Association

• Inaugural Director, David Wirrpanda Foundation
• Previous Director First Nations Foundation
• Previous Board Member Aboriginal Lands Trust of Western Australia
• Governing Council Member West Coast Institute of Training (Joondalup)'

IMG_4577Michael Cima - GENERAL MANAGER

Michael Cima has successfully supplied leading workwear & sports merchandise companies along with blue chip corporates & government departments for over a decade. In 2011 Michael founded Australia’s first award winning Indigenous workwear company.  Michael brings a wide range of trusted local and off shore suppliers to Cole Workwear, enabling price competitiveness and peace of mind with time critical orders.


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